World Association of Newspapers and News Publishers

Date

Thu - 17.05.2012


All about XMA

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All about XMA

Article ID:

12194

The XMA competition focuses on a new topic every year. Here you will find a short review of them:

The first year of the XMAs covered the World Football Cup.

  • In 2006 for the Football World Cup drew in 65 projects, covering the top-world event of that year.
  • The motto Communities enhanced 50 projects in 2007, which demostrated original ways on building communities and involving readers in the production of editorial contents.
  • One year later the topic Cross Media Advertising attracted 66 projects that best featured the messages of commercial customers.
  • 2009 saw 38 projects presented to the Design & Branding contest, with newspaper brands achieving a great level of interactivity and recognisement to their companies.
  • Last year, under the slogan Local a record number of 79 projects provided impressive exampes of how publishers reach their local customers when implementing crossmedia strategies.

In the last five years, 300 projects from all around the world were submitted to the XMA competition – now take this opportunity and show our publishing community your achievements in paid-for content apps!

Author

Raquel Meikle

Date

2011-01-07 17:01

Contact information

Joining the wave of enthusiasm created by smartphone and tablet devices among users and advertisers, the XMA Awards called this year publishers around the globe to submit their paid-for content apps to the contest. The XMA Competition invites now providers to get connected to this year´s Winners at IFRA Expo in Vienna: Join us as a Sponsor and link your name to the cutting-edge world of mobile publishing ! Read more ...