World Association of Newspapers and News Publishers

Print Power

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Updated: 5 hours 41 min ago

Election by Atomic London

Mon, 2017-09-18 12:15

The i newspaper is highlights its coverage in the lead up to the general election with a visually striking and provocative campaign which depicts the main party leaders in various appearances.


Suicide notes...

Mon, 2017-09-18 12:01

CALM (The Campaign Against Living Miserably) worked closely with Adam & Eve/ DDB to run a powerful press campaign for National Suicide Prevention Day.

The charity showed real suicide notes donated by supporters of CALM who are still alive to raise awareness of the fact that suicide is the biggest killer of men under 45. 

The young and the restless

Wed, 2017-09-13 10:22

You may think the average millennial is glued to their smartphone, but they are just as likely to be reading a print magazine or newspaper. And when it comes to marketing, they still love the printed page.

Article taken from Print Power Magazine Issue 13

Author: Rebecca Waller-Davies

Print done well is the best medium for stories that matter

Tue, 2017-09-05 17:18

Print newspapers can follow you around all day, as Tyler Brûlé puts it. Extra benefit: no Wi-Fi needed plus it can survive a little sunscreen. Hence Monocle’s ‘The Summer Weekly’ for affluent readers on holiday in Southern Europe. Is this only the beginning of their newspaper adventure?

Print magazines increase brand preference by 7%

Wed, 2017-08-30 15:12

Food shoppers’ confidence in a brand is weakening. French research shows print magazines have the power to raise trust and brand preference up to 7 points when used in a multimedia campaign. This is because, print magazines convey quality perception, feelings of relevance and proximity which result in consumer trust.

Captive (niche) audience with two successful newspapers

Thu, 2017-08-24 11:30

At a time when newspapers and online news media continue to launch and fail due to the fast internet transformation in journalism, observers are clueless as to what will happen next. Matt Kelly came up with the idea to launch a pro-remain national newspaper.

Newspapers boost sales for consumer brands

Thu, 2017-08-24 11:30

Newspapers can certainly provide a sales boost to consumer goods, not only as an advertising channel, but also as an inspiration for related activities. 

German newspapers reach 90.5% of the 14-29 age group

Thu, 2017-08-24 11:30

A recent ‘Best for Planning’ study in Germany shows that newspapers continue to reach a high share of the population. Print and digital newspapers collectively reach 60.4m readers (14+ years), which represents 86.9% of the population.

Dove mocks Trump's #AlternativeFacts

Thu, 2017-08-24 10:24

Unilever brand Dove and WPP's Ogilvy quickly capitalised on the uproar of the catchphrase 'alternative facts', introduced by the Trump administration in the US. A two-page newspaper ad appeared in the Guardian and the Times of London that made clever use of 'alternative facts' by telling obvious lies, all in the spirit of satire. 

Ogilvy London created the ads, with claims such as ‘New Dove antiperspirant increases your IQ by 40 points’, mocking the administrations sweeping contempt of the free press.