World Association of Newspapers and News Publishers

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Updated: 1 hour 19 min ago

Time is running out for ancient woodland

Fri, 2017-11-10 11:11

A multi-platform appeal from the Woodland Trust to Telegraph readers - save the UK's 700 ancient woods under threat.


Fri, 2017-11-03 11:07

Costa takes matters in to its own hands as it launches a print ad to stop crimes against coffee! A tongue-in-cheek campaign warns coffee drinkers that they have been served a cup of liquid disappointment by another establishment for far too long and at the same time promotes its own coffee.


Fri, 2017-11-03 10:38

British Heart Foundation’s clever and considered new campaign ‘Unexpected’ seeked to act the same way that heart disease behaves in real life. A campaign designed by Mullenlowe was executed across a multi-channel platform including newspapers with content that disrupts routines and, draws the readers in with its unexpected nature.

Does the rise of “Fake News” herald a new golden age of print?

Fri, 2017-10-27 12:21

A top media trading executive is predicting a new Golden Age of newspapers at a time when the advertising industry has been beset by digital problems from fake news to brand safety. 

The New York Times goes shopping for engaged readers

Thu, 2017-10-26 15:29

In a world of declining ad revenues, particularly online, savvy publishers such as The New York Times are looking to build stronger subscription bases – and reap the rewards of a more direct consumer relationship.