World Association of Newspapers and News Publishers


Print Power

Syndicate content Print Power
Updated: 29 min 27 sec ago

The 'Tin Man'

Wed, 2017-06-07 13:34

To demonstrate long-life and superiority of the Maxima motorcycle oil, TBWA created a print ad to feature in magazines and newspapers showing a medieval 'tin man' still very stable and high performing.

94 per cent of German newspaper circulation on paper

Tue, 2017-06-06 12:29

Recent circulation figures newspapers in Germany show the power of the print editions in this culturally strong paper and print oriented country (with a total of 361 newspapers).
Data published by the website of Die Zeitungen shows a meagre 6% of total circulation of newspapers to be e-Papers even tough e-Papers circulation showed a growth of 25 per cent.

Print on the Brain; new Print Power magazine published

Thu, 2017-06-01 11:00

Latest issue of Print Power magazine, published today, looks at the remarkable neurological benefits of reading in print.

Sorrell: Why newspapers need all the friends it can get

Wed, 2017-05-31 18:57

In a recent article written by Sir Martin Sorrell and titled “The Press needs (and deserves) all the friends it can get” he shows to be a strong believer of newspapers. The article builds on the idea that today, despite the various pressures on the printed news business, there are still numerous opportunities. He points at perceived and real flaws in the digital media ecosystem that might be a potential source of competitive advantage of newspapers. Below you’ll read the essential part of the article complemented with examples and facts.

Print forges a deeper connection with readers

Wed, 2017-05-31 17:54

The headlines were startling: “Social websites harm children’s brains,” shouted one British newspaper. “Facebook and Bebo risk ‘infantilising human minds’” warned another. The facts behind the hype were less dramatic but no less significant. 

Neuroscience

Wed, 2017-05-31 17:54

The headlines were startling: “Social websites harm children’s brains,” shouted one British newspaper. “Facebook and Bebo risk ‘infantilising human minds’” warned another. The facts behind the hype were less dramatic but no less significant. 

Apple goes analogue

Wed, 2017-05-31 12:41

The world’s largest technology company made a surprising move just before Christmas and launched their brand new product: a book.