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Updated: 3 hours 45 min ago

True or false: The growing impact of fake news

Wed, 2017-07-19 12:00

At a time when online channels are losing credibility thanks to an onslaught of fake news, print is playing a vital role in restoring the public’s faith in the media and giving brands the elusive ‘trust’ factor.

Article taken from Print Power Magazine Issue 13
Author: Johnny Sharp

Donald Trump is a source of newspaper creativity

Thu, 2017-07-13 14:38

At the Cannes Festival for Creativity, a campaign featuring President Trump gained accolades from the jury. And demonstrates again the creative potential of newspapers. The ad shows in a powerful way the perception of many Germans (and probably many other Europeans) of the USA President.

Trust in written press increased by 12%

Fri, 2017-06-30 17:59

In today's world of fake news, alternative facts, the information bubble and other trends that qualify the credibility of news and information, media play indeed an increasingly important role in guaranteeing the quality of the information. Research done by the EU shows major changes in the trust consumers have in the various media. This is important news for brand owners who have made brand safety one of the priorities lately.