From the Editors Weblog
“We think of people as buckets that need to be filled with content, but if we focus on them as humans desiring connection, we can engage in powerful experiences.”
Two very different approaches to news publishing – one aural, one visual - sit side by side at the GAMI (Global Alliance for Media Innovation).
“According to a Bank of America study, 35 percent of millennials reach for their smartphone before they do anything else when they wake up in the morning. Before they brush their teeth or hug a loved one,” said Jamie Credland, Global Head of Client Marketing at The Economist. That is one of the many reasons The Economist launched its daily morning briefing app, Espresso, nearly a year ago.
“You hear a lot of success stories, and I would say that it's not good to trust them.” Wolfgang Krach, Editor-in-Chief of Germany's Süddeutsche Zeitung doesn't believe in the quick fix when it comes to redefining the newsroom. This is something he made abundantly clear during his presentation at WAN-IFRA's International Newsroom Summit in Hamburg.
Regional papers like Trinity Mirror’s Manchester Evening News use Facebook to reach out to specific audiences over Facebook. Ekstra Bladet in Denmark dedicates three full-time staff to it. But, speaking at the Newsroom Summit at #WPE15, editors from both publishers emphasised the real plan – to get people coming direct to their own homepages.
With an estimated 198 million active adblock users around the world – and who knows where that figure stands when we wake tomorrow – it's difficult to try to dehype the hype surrounding the ad blocking buzz in the industry. That's exactly what Johnny Ryan, Head of Ecosystem of PageFair, did today at a packed Media Port session on the topic during #WPE15 (see his presentation below).
WAN-IFRA and the World Editors Forum have condemned a violent assault on a journalist as well as a series of attacks against Daily Hürriyet, just the latest in a string of recent assaults on press freedom in Turkey.
As Director of our Global Advisory team, I always look forward with anticipation to World Publishing Expo. Hamburg is no exception. Our panel of experts will be presenting in-depth seminars at the Media Port Open Stages this year to guide you through the key performance factors of the latest strategic trends in our industry.
In 2013, Hannover, Germany-based MADSACK Mediengruppe opened a new newsroom with a new business model. Called RedaktionsNetzwerk Deutschland (RND) [Editorial Network Germany], it produces content for other publishers' newspapers as well as the group's own – including print-ready pages in three sizes.
Which editorial system suits the needs of my media company best? That question is not easy to answer, says consultant David Best in this article, since markets and business models are becoming more and more complex. Driven by trends such as Big Data, the unbundling of content and the need for efficient workflows in a disrupted newspaper industry, requirements keep reaching new heights.
Three years ago, one U.S. newspaper chain quietly leaped into what it now calls a “Digital Leads” future. The goal: Transform print newsrooms into real-time digital news operations engaged with community at every turn. In this article, Vikki Porter, Director of the Knight Digital Media Center at USC Annenberg School for Communication & Journalism in Los Angeles, tells how they achieved measurable success.
The threat of ad blocking offers publishers a unique opportunity to redefine how advertising works online. And publishers, not platforms, must take the lead. Today, WAN-IFRA and Digital Content Next are issuing a Call to Think for the industry in how to respond to this threat and make the most of the opportunity.
It might be quite unsurprising that The Washington Post is taking further steps to exploit Amazon's massive customer base for its own purposes – but that does not make it any less smart, publishing-industry observers say.